PSA Group: Anti-Counterfeiting and Supplier Managament
Protection from counterfeiting, control of all suppliers and simplified communication: with the 360° solution from tesa scribos®, the PSA Group benefits from maximum transparency and the advantages of digitally connected products.
The challenge
How do you stay in control?
With its Peugeot, Citroën, DS, Opel and Vauxhall brands and Eurorepar, the PSA Group is the second-largest car producer in Europe. Therefore, high-value spare parts such as accessories from these makes receive attention from counterfeiters. How can the company’s own products be protected from counterfeiters and overproduction to guarantee the integrity and success of the PSA Group in the long term?
Our solution
Secure product identities and a dedicated online ordering platform
Precise requirements are worked out in partnership with all stakeholders in a number of workshops. The solution? Each individual product is given a tesa VeoMark® security label, enabling digital connection to the online ordering platform that has been developed specifically for the PSA Group. This is part of the tesa® 360 digital platform from tesa scribos®. It is therefore easy to use the database to check whether the security label is authentic and is at the intended destination. The entire process is handled by tesa scribos®, from ordering and production to payment and delivery – with minimal effort required by the PSA Group.
"The 360° solution from tesa scribos® gives us improved market knowledge and transparency, and allows us to take targeted action against counterfeiters."
The benefits
Maximum transparency and specific recommendations
This one-stop solution with intelligent, digital tools enables the PSA Group to generate valuable market data. Counterfeit products can therefore quickly be detected, stopped and effectively monitored. Concrete actions such as customs seizures and expert investigations initiated by PSA Group can easily be planned and executed.
You want to find out more about this and other solutions?
We are happy to answer all your questions about product digitalisation. Give us a call: +49 6221 33507 17