What if your product could interact with your customers? With our smart labels and markings, you create interactive touchpoints to engage with your customers, gather market data and strengthen brand loyalty.
Preventing abuse during marketing campaigns: With our tamper seal you can hide promotion codes from scammers and make sure you provide incentives of high financial value to buying customers only.
Like all our tamper evident seals, the tesa® HiddenCode label irreversibly indicates theft and tampering throughout the entire logistics chain. Moreover, it enables an individual code to be hidden inside the void effect that is only visible after opening the label. This ensures that the code is only accessible to buying customers and allows a targeted customer interaction and incentivisation based on the individual code. Hiding the code stops scammers harvesting a huge number of codes without buying a single product, which is a high risk for brands in combination with high value incentives.
In order to perfectly adapt to your corporate identity and packaging design, our tesa® HiddenCode label can be customised in colour, size and shape. You can also adapt the void effect to send a convincing message to your customer while opening the packaging.
For higher protection against counterfeiting and grey market, our security seal can also be combined with any of our security labels or direct print solutions. In combination with our tesa® 360 digital platform, we provide a powerful tool to fight brand abuse, install product traceability and gain valuable market insights.