Thanks to the use of patented technologies developed in-house, our security tags ensure maximum protection against counterfeiting. With intuitive online authentication, consumers can easily distinguish between original and counterfeit products. The security marking also serves as a digital touchpoint for customer interaction opportunities, which leads to a better product experience and thus a higher emotional connection to the brand.
The use of an order platform to distribute security markings ensures transparency about the quantities produced by the individual licensees. This simplifies reporting and billing of license fees for licensees and licensors. By processing the system via our digital platform tesa® 360, the licensee receives valuable market knowledge about their licence products. They can see where their products are on the market at any time, learn more about consumer behaviour and thus efficiently control marketing activities.