Producers and experts share thoughts on news and best practices at the Vinitech-Sifel Trade Fair in Bordeaux (29 Nov.-1 Dec. 2016). The issue of product and brand protection for wines and spirits is becoming increasingly important.
Author: Dr Steffen Scheibenstock, International Product & Market Manager at tesa scribos
A report by the European Union Intellectual Property Office (EUIPO) illustrates the economic impact of counterfeit products in the wine and spirits industry. Every year, 1.3 billion euros are lost in the European Union as a result of counterfeit wines and spirits; this corresponds to 3.3% of the total annual sales of spirits and wines in the EU. Related economic sectors are also affected, having to absorb sales losses of 1.7 billion euros per year.
The effects of counterfeit wines and spirits are serious:
In the face of these threats, protection concepts for high-quality wines and spirits are steadily gaining in importance. Criminal retailers focus in particular on counterfeit products, re-filling of original bottles and the trade in grey-market goods. Global exports are immensely important to the wine and spirits industry, but at the same time they provide criminals with the opportunity for illegal trade and theft within the logistics chain.
A reliable protection solution should satisfy the following points: