7 Steps to Brand Protection.pdf
Download now! Guidelines: Brand Protection in 7 steps
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Introducing a product and brand protection solution sounds like a mammoth task to many brand manufacturers at first. However, there are just seven project steps to an effective security concept.
Volker Hahn, International Marketing Director at tesa scribos
Counterfeit products, grey market trading, warranty fraud and theft put both consumers and companies at risk in equal measures. According to the OECD (Organisation for Economic Co-operation and Development) and the EUIPO (European Union Intellectual Property Office), around 2.5% of all imports worldwide are counterfeit products, which amount to 500 billion euros every year.
Affected brand owners can actively protect customers and their own company by implementing a reliable security solution. Adopting a security concept may seem expensive and time-consuming at first, but it takes just seven steps to provide an effective security solution.
We have compiled a check list for brand owners below which will guide them to reliable product and brand protection in 7 steps. Detailed guidelines are available for download at the end of the blog post.