Brand owners need to plan internal resources carefully to be able to ensure a security solution is implemented smoothly and efficiently. We have put together five tips for you.
If a brand has counterfeit products and grey-market trading to contend with, it faces the threat of lost revenue, damage to its image and customer dissatisfaction. A custom security concept can prevent this, forcing counterfeits from the market. But how do brand owners find the right security concept?
We have already outlined the seven steps necessary for a product and brand-protection solution in our blog post. But before these steps are put in place, brand owners should allocate their internal resources. Choosing the right point of contact and assigning responsibilities is vital for the project to run smoothly, ensuring time and cost efficiency. This is often easier said than done. We have put together five tips for original manufacturers.