Communicating a security solution to the market is crucial. Only when everyone involved is informed can a security concept be fully effective. We have put together five tips for you!
Before a security concept is communicated to the market, the “product and brand protection project” has already gone through several important stages. Our blog post Brand protection in 7 steps discusses this in detail. The time has come: your security solution is being launched.
Now you must provide all market players with extensive information to ensure acceptance of the security solution in the market. A brand owner’s own experts, customs officials, retailers and consumers all play an important role here (see the blog post How to fight counterfeits in a CONNECTED world. These are all an important tool in the fight against counterfeiting and need to be mobilised with an appropriate communication concept.
We have put together five tips for successful communication for you below.