tesa scribos redefines brand protection: secure – efficient – sustainable

In 2021, tesa scribos will revolutionise product and brand protection and make many things easier for brand owners at one stroke with consistently high protection against product piracy 

  • Marking of brand products with a security tag
  • Reliable security feature verification by all market participants, including the consumer
  • Customer interaction using smart online tools
  • Integration into brand owner's existing printing process without need for additional production step
Read more
ts20_1141_ValiGate_DirectPrint_Product_Video_210210_FINAL_1280x720
00:00

Easy to secure: counterfeit protection without label

Easy to secure_tesa scribos
Direct, CI-compliant integration into packaging design

What looks like a normal QR code actually contains effective counterfeit protection in the form of an encrypted data field. Its security capability is based on tesa scribos self-developed, patented technology, tesa ValiGate®. A dual encryption algorithm provides reliable protection against fake products. Each security tag contains a unique code, which gives each secured product its own identity. 

Hidden or in plain sight, the security tag blends seamlessly into the packaging design. It is printed directly during packaging printing, meaning no additional production step or labelling process is required to attach a label.

Read more

Easy to use: scan directly without an app

Easy to use_tesa scribos
Simple check based on intuitive user guidance and automatic verification

No separate app is required for Android or iOS for product verification. Users can access verification directly using a smartphone camera app. Authentication is simple, so all users can do it, including end consumers. The brand owner thus uses the power of the entire market for counterfeit protection.

Intuitive user guidance makes authentication quick and easy. The smart label is verified automatically, thus eliminating any possibility of misinterpretation. This means that the system delivers reliable results for the user and the brand owner within seconds.

Customers will know for sure immediately that they are holding an original product in their hands. At the same time, the brand owner is also provided with reliable data on the emergence of originals and counterfeit products on the market via the  tesa® 360 digital platform. The geolocation of checks can be used to manage investigations and raids precisely in situ. 

Read more

Easy to experience: building customer loyalty

Easy customer engagement_tesa scribos
The secure smart label gives customers direct access to the brand owner's digital content

The smart label serves as a gateway to a wide range of possibilities for customer interaction. Using an expert access, the brand owner can make individual content available to their customers on a daily basis – from competitions and customer surveys through to augmented reality applications. This allows brand owners to convey an innovative brand image and inspire new and existing customers while generating even more data for effective brand protection.

Easy to implement: security in direct printing

Easy to implement_tesa scribos
Standard printing technologies are used to provide simple scalability

tesa scribos uses standard printing technologies to provide simple scalability. The security technology has been developed for the world's most widely available printing machines. This makes it easy for the brand owner to integrate security tag.

The security feature is seamlessly integrated into the packaging design and can be printed directly with the packaging in the brand owner's print shop. No special tools or further production steps are required for this process. An additional production step for attaching a security label is omitted, greatly simplifying implementation and global roll-out onto the brand owner's products.

Read more
Sustainability
.

Direct print for greater sustainability

Integrating the security feature directly into packaging printing reduces the use of additional raw materials, by eliminating the need for additional labels, for example.

 

Moreover, packaging recyclability improves if no additional material is used. Labels with holographic effects, for example, would need to be handled separately for full recycling. 

For more information:


Learn more about tesa scribos

Press Downloads

Here you can add all documents and media files to the download cart at once. (Zip File)

Documents

210128_Press Release_tesa scribos redefines brand protection_EN

File type
pdf
File size
756.9 kB
Download

Images

05_next-generation

05_next-generation

File type
image
File size
1.9 MB
Download
06_integration

06_integration

File type
image
File size
273.7 kB
Download
07_original

07_original

File type
image
File size
1.3 MB
Download
08_add-tips

08_add-tips

File type
image
File size
1.9 MB
Download
09_benefits-direct

09_benefits-direct

File type
image
File size
1.7 MB
Download