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As a full subsidiary of tesa®, we are part of tesa SE and benefit from the unparalleled expertise of the Beiersdorf Group.
The extensive experience of Beiersdorf AG in the international brand management of its own global brands such as Nivea and Eucerin and the expertise of tesa® in market-leading adhesive solutions are combined with the pioneering capabilities of tesa scribos® in the field of intelligent marking solutions.
At tesa scribos® we let your products talk: we use secure labels and markings to link products to digital platforms and systems. This enables us to help our customers fight counterfeiting and grey market trade, engage with their customers, acquire market knowledge and implement Track & Trace. And we’ve been doing this for 20 years. But do you know our story?
It all began with two physicists and a tesafilm® transparent adhesive tape …
University of Heidelberg, 1998. Physicists Dr Steffen Noethe and Matthias Gerspach were investigating whether information could be stored on simple transparent tesafilm® adhesive tape and then read out digitally. In the late 90s this was something completely new! And the two physicists had actually succeeded: they were able to store data – invisible to the human eye – on simple adhesive tape. To achieve this, they developed an innovative laser marking process called lithographic marking. The discovery was covered by the German-speaking press and even made it onto television. Finally, tesa SE – the company producing this tesafilm® adhesive tape – became aware of the project. And so it was that in 2001 tesa scribos GmbH was founded as a full subsidiary of tesa SE.
Data storage or anti-counterfeiting solution?
Noethe and Gerspach identified two possible applications for their discovery. On the one hand, they could optimise the storage capacity of adhesive film so that it could hold large amounts of data such as media and documents: Tesafilm® as a transparent, easy-to-transport storage medium.
On the other hand, the researchers could develop unique markings for branded products to make it possible to distinguish between counterfeits and genuine products: Tesafilm® as a sort of product passport to combat counterfeiting.
These ideas coincided with the rapid evolution of storage media that began in the late 1990s. CDs and DVDs entered the market. This made the decision an easy one: from that point on, tesa scribos® focused on developing counterfeit-proof product identities. And it paid off: thanks to the continuous development of our high-tech product markings, there has not been a single successful imitation attempt since the company was founded.
Digital pioneers: from counterfeit protection label to secure touchpoint to enter the digital world
Right from the start, we didn’t just focus on counterfeit-proof product labels. We have also developed digital features that can be combined with the anti-counterfeiting markings. Back in 2009, tesa scribos® launched the tesa® Connect & Check digital platform. Even then, brand owners could use the system to track where counterfeits of their products were appearing around the world. And that was just the beginning!
Today, our labels and markings act as a secure gateway to the digital world. And our customers are able to use them in a multitude of applications in areas such as customer interaction, grey market protection, counterfeit protection, market knowledge and track & trace: We let our customers’ products talk, offering them the new benefits of digitalisation. More than 500 customers worldwide put their trust in our expertise, including global brands such as Peugeot, Bosch, Castel, Danone and Chloé.