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PRESS

12/06/11
Continental Aftermarket: protecting your own brand is top priority

The only effective protection against product piracy is to have a consistent linkage of codes with every single product as well as an identification mark physically integrated into the product label. >>

09/29/11
Data matrix codes do not offer reliable protection against counterfeits

The EU has declared war on counterfeiters, as the number of counterfeit products is rising in Europe – often with health risks for consumers. Compulsory labeling and “track & trace” systems are the solution here, believes the EU. But that’s not enough. The automobile spare parts industry has already recognized this and is pinning its hopes on physical evidence. >>

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