Product security for luxury goods –
knowing the value of the extraordinary
knowing the value of the extraordinary
Product protection for luxury goods
Manufacturers of luxury goods lose several billion Euro per year through product piracy alone. It does not come as a surprise, because the highly profitable trade with counterfeits or diverted original products has been increasingly facilitated over the last few years, e.g. by on-line market places.
With tesa scribos, you can count on permanent
counterfeit barriers that make the imitation or modification of original products unattractive from the very beginning. A simple and unequivocal identification of the original is possible, even for the consumer. Because whoever acquires a counterfeit should be aware of it as soon as possible.
tesa Holospot® on watch
tesa Holospot® –
counterfeit protection and traceability through individual information on the product
The tesa Holospot® technology equips each individual product with a counterfeit-proof data carrier label for authentication and comprehensive traceability.
That means: security directly on the product for an unequivocal, instant verification of originality – even by consumers – as well as efficient product tracing.
tesa Holospot® on handbag
tesa scribos® Brand Protection Set - tesa Holospot® technology in an integrated concept for customer loyalty
This comprehensive, easy-to-use concept equips products, guarantee cards and packaging with suitably coded tesa Holospots®. Counterfeit protection, traceability as well as retention of retailers and customers are securely interlinked in a single system. The concept is suitable for luxury products such as watches, handbags and writing instruments and can also be easily used on such product lines which are produced, assembled and packaged at outsource locations.
Further information on the topic:
Effective brand protection in mass markets >>
Manipulation and theft protection >>
Flexible solutions in print >>
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