Secure product tracking in the entire logistics chain: Item-specific product labelling with counterfeit protection by tesa scribos® achieves flows of goods with authenticity.
There has been a sharp increase of trade with grey market goods in recent years, as the AGMA (Alliance for Gray Market and Counterfeit Abatement) and KPMG study clearly shows. 90% of the leading technology companies surveyed state that they have been affected by grey market trade.
Here, traders acting illegally importing authentic products from countries with a low price level into those with a far higher price level. They sell the goods there below standard prices with high profit margins. Another problem is overproduction (third shift production). Authorized producers manufacture more products than is allowed by the brand owner and sell these on as authorized genuine products. The breach of contract on the part of dealers and producers leads to price dumping and financial losses for the brand owner. Uninformed consumers sometimes purchase outdated products that do not correspond to the current standards of the manufacturer and incur more guarantee cases.
Labelling equipped with evidence for product tracking is essential to combat grey market trade.
Grey market activities cannot be reliably identified through the product ID alone because printed product markings are easy to copy.
With tesa scribos®, insecure track and trace systems become conclusive tesa® trust & trace technology which effectively combats grey market trade.
The tesa scribos® security technologies are not freely available on the market, but only accessible for brand owners.
tesa scribos® guarantees unique non-reproducible product labelling through its advance in technology and strict delivery monitoring, thereby offering maximum protection from grey market trade.
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