Digital connection for wines and spirits

Ramondin and tesa scribos unveil product innovation at the Vinitech 2018 trade show

"Connected Bottle": starting point for customer interaction, counterfeit protection and collection of market data

The new product from international cap manufacturer Ramondin and tesa scribos, an expert in product digitalisation, produces wine and spirit bottles that are digitally connected. In keeping with the vogue term "Connected Bottle", bottle caps become a secure starting point for customer interaction, counterfeit protection and collection of market data. The new product will be unveiled at Vinitech 2018, where visitors can test it out themselves.

Heidelberg / Bordeaux, 15.11.2018.

With the current trend of digitalisation, even everyday products are going digital. They are digitally connected using product markings, suddenly giving rise to entirely new added benefits. For example, a wine bottle will tell the manufacturer where it is at what time, and tells the customer which vineyard the grapes of the wine come from. Special product markings form the basis for functions like these. The new development from Ramondin and tesa scribos provides a product marking for wine and spirit bottles that is secured by means of a security feature and is already integrated in the bottle cap.

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Easy implementation and high security at the core

When it comes to the digitalisation of their products, two elements in particular are important for producers of wines and spirits: easy implementation and the reliability of the marking. Ramondin and tesa took on the challenge. The result? The bottle cap now has a QR code (or other data matrix code) on it, which is protected against copy attempts by a security feature. The innovative caps are supplied with the feature already built in. As a result, both the existing production processes and the label design are unaffected. The shiny material of the marking reflects the high quality of the product.

Secure access to added digital benefits

Manufacturers will see numerous benefits. This is because the markings are connected to digital tools from tesa scribos. These tools include a module for online authentication, a marketing module with lucky draws, and a market-data module, which gathers information on markets and customer behaviour. The data generated in this way must be free of any errors. A manufacturer would naturally only want to pay out a prize if the customer has indeed got an original product – not a counterfeit. The reliability of the data – and therefore of the marking conveying the data – is vital. The integrated security feature from tesa scribos is made using a laser inscription technology developed in-house. It can only be applied by tesa scribos, thus ensuring it is protected from counterfeiting.

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“Our innovative product enables producers of wines and spirits to benefit from the new possibilities of digitalisation – and with minimal integration costs, too”,

explains Marlene Ende, International Product & Market Manager at tesa scribos.

Direct contact at the Vinitech fair 2018 for interviews

The new product will be unveiled as part of the Vinitech 2018 trade show. Visitors can test it themselves at the tesa scribos exhibition stand (Hall 1, D 2602). Damien Guille, Regional Sales Manager at tesa scribos, is happy to be contacted for interviews by telephone or in person:

Damien.Guille@tesa.com, Phone: +33 6 22 58 26 58

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