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September 2006 tesa scribos® at Fachpack 2006 |
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Whether replacement car parts, pharmaceuticals, perfumes,
or cigarettes – product piracy and trading on the gray market
have developed into serious economic problems in nearly all markets. Manufacturers, licensees, and authorized distribution partners bear the brunt of illicit product trading. There are also risks to the consumer, because counterfeit products are generally lower in quality and can even be life-threatening. The tesa Holospot® offers an effective way to guard against these risks. It distinguishes itself through its ability to store data, its being completely counterfeit-proof, and through the wide variety of characteristics it enables to be stored in the product directly. And all at high cost efficiency. A number of major clients, including Siemens VDO, a manufacturer of replacement car parts, are already using the Holospot technology developed by tesa scribos GmbH. With various new technological developments and its client-specific trademark protection strategy, tesa scribos is continually expanding and improving the possible applications of the system. For example, low-energy surfaces such as those in packaging made of polyethylene or polypropylene reduce the adhesion of laminates between the security label and the packaging. The result: security labels can be removed or manipulated more easily. The fully retooled adhesive coating of the tesa Holospot® system represents our response to this challenge. The new coating ensures firm adhesion even on this kind of critical surface. Optimized manipulation protection, the so-called tamper-evident effect, makes any attempt to manipulate the Holospot® label clearly and lastingly visible. This increases security and the range of applications for the security label. The core of the Holospot® system is its visible and concealed characteristics at various levels. tesa scribos developed a new generation of scanners to read out data saved in concealed storage in desktop or notebook computers. In addition, the label’s external visibility was increased. A newly developed, dark-silver polymer material and writing that is 45% larger contribute to making the alphanumeric security code now easier to read with the naked eye. In this way, it is possible to verify the code on the Holospot® quickly and efficiently through a simple sight inspection or via reconciliation with a database. Additional advantages: The good visibility of serial numbers also makes it possible for the consumer to differentiate easily between originals and counterfeits and represents an additional obstacle to frighten off product pirates. Moreover, the Holospot® can be printed in various colors, which means that it can be integrated perfectly into the user’s product or packaging design. The problem of counterfeiting increasingly extends to mass-market goods with comparatively low sales prices as well. According to experts, this is due to the increasing professionalism of counterfeiters, which enables them to counterfeit even this kind of goods efficiently. Active efforts to combat counterfeiting are therefore becoming of existential importance for more and more companies. At the same time, companies that equip their goods with innovative counterfeit protection ensure that they enjoy a clear competitive advantage. For that reason, tesa scribos GmbH offers a comprehensive advising concept on development of an active, comprehensive trademark protection strategy as part of brand management: Based on the broad Holospot® technology platform, tesa scribos is currently developing client-specific protection systems. The strategy begins with precise definition of objectives, the requirements the technology will be subject to, and what the client expects the technology to do. tesa scribos is also working on concepts for operative implementation of the system and for detection and legal prosecution of counterfeiters.
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